“This was 1995, so you didn’t have the internet,” Crisp joked. “I checked out a book from the municipal library and took it back to the shop. My boss knew it was my hobby, so he told me to knock myself out as long as I was ready for work in the morning.”
Merging his passions, he found a unique calling in creating custom bicycle frames and began producing them for friends and local racers. However, as new opportunities arose, this passion remained a pastime while he explored a full-time career in construction.
“I gave myself three years to build a proper welding and design portfolio before getting on a plane to find a job in Italy—and that’s what I did.”
In 1997, Crisp returned to Italy to pursue a career in project management for an Italian fabrication company, where he oversaw production of high-end commercial projects and flagship stores for brands like Prada, Gucci, Louis Vuitton and Dolce & Gabbana.
“I became a liaison between the architects and the clients,” Crisp explained. “They were very skilled at drawing, but they didn’t know how to make it happen—so I would bring their visions to life in an actual fabrication environment and then help install them in various locations around the world.”
Though the position was perfectly suited for his expertise, it brought a new level of demand to his lifestyle. After 10 years of taxing travel from Italy to New York, Hong Kong, Australia and beyond, he felt the need to pump the brakes. As a husband and father of two, he saw value in shifting gears to accommodate a more reasonable work-life balance and recommitting his career to something that has always brought him joy: cycling.
Cycle Breaking
Leaving the hard hat and hardships behind, Crisp drove full speed into establishing Crisp Titanium: his custom bicycle frame building business in Italy. In a self-built shop at his home in Castiglion Fiorentino, his dream career was born from a culmination of experience, skill and lessons he gained along the way.
“When I started Crisp Titanium, I was an American building in Europe—the bicycle hub of the world—so I sold them cheap and faked it until I made it for a while,” he said. “But I knew what I was doing, especially given the mentorship and experiences I’d learned from.”