July 16, 2024

During his 25-year career at Texas A&M University, Dr. Benton Cocanougher embodied selfless service at the highest administrative levels—and he’s continuing his already far-reaching legacy through planned gifts to the Texas A&M Foundation. 

Cocanougher developed a deep understanding of Texas A&M’s climb to prominence starting with his appointment as dean of Mays Business School in 1987. “The business school made enormous strides when I was dean that would not have been possible without charitable giving,” he said, noting that the school grew in enrollment, hired numerous distinguished faculty members, saw the construction of the Wehner Building and received an endowment from Peggy and Lowry Mays ’57 that led to the naming of Mays Business School. “Aggies really stepped up.” 

“The business school made enormous strides when I was dean that would not have been possible without charitable giving.”
Dr. Benton Cocanougher

He went on to serve as interim dean of the Bush School of Government and Public Service, interim chancellor of The Texas A&M University System and special advisor to then-Texas A&M President Robert Gates. “When I came to Texas A&M, the university was reshaping its vision and recognizing that it had the potential to be a nationally eminent academic institution,” Cocanougher explained. “But you don’t stay great unless you stay hungry and maintain the drive to continue improving.” 

He also personally witnessed the benefits from the university’s continual commitment to increasing its quality of education. While Cocanougher and his late wife, Dianne, didn’t graduate from Texas A&M, their two children earned both undergraduate and graduate degrees from the university—and their son married an Aggie. 

Extending His Influence 

Over the years, Cocanougher watched the university face challenges due to changing state and federal funding priorities. “Having been in the academic business for a long time, I really appreciated the essential role that philanthropic gifts provided,” he shared. “Certainly, the business school’s success wouldn’t have been possible without the instrumental help of Lowry and Peggy Mays and Jerry and Kay Cox, among others, at a critical time. I really had an appreciation for the role that charitable giving had to academic development.” 

As Cocanougher neared retirement, he and his wife, Dianne, considered philanthropic options as part of their estate plan—and he encourages others to do so as well. “I’d advise everybody to give thought to estate planning,” he said. “A lot of us worked hard for the resources we have. Estate planning helps to lay out a roadmap so that those hard-earned resources will be used in ways that meet your desires.” 

 

The pair commended the Foundation’s planned giving staff, who took an educational approach in helping them understand the ins and outs of creating a philanthropic legacy. “I thought I knew a lot about giving, but I learned a lot,” Cocanougher said. “The staff was great and never pushy.” 

After weighing their options, the couple settled on creating two charitable gift annuities (CGAs). After Cocanougher’s life, remaining funds in the CGAs will establish an endowment that assists with the long-term care and upkeep of Mays Business School’s Benton and Dianne Cocanougher Special Events Center, which honors Cocanougher’s service as the school’s dean from 1987 to 2001.  
 

"The tax benefits of CGAs were important, and this method also provided a continuing income stream to address things that we might run into down the road."
Dr. Benton Cocanougher

This giving method offered key benefits that were important to the couple, who at the time were dealing with Dianne’s declining health. “The CGA represented a way to do something immediate while also providing some increased security for us,” Cocanougher explained. “For an old business school dean, the tax benefits of CGAs were important, and this method also provided a continuing income stream to address things that we might run into down the road. I’d recommend it to anyone.” 

Reaching New Heights

Now, thanks to his philanthropic support, the dean emeritus still has a hand in Mays Business School’s quest to become the nation’s preeminent public business school. “I feel like I’ve been a direct beneficiary of the school’s initial philanthropic support because the business school could not be what it is today without the financial help of a lot of former students,” he said. “Dianne and I wanted to do something ourselves to contribute to the school’s next level of growth.” 

And Cocanougher knows that new generations of former students remain committed to helping the university continue to excel. “Donors are the difference between being good and being excellent at any academic institution,” he said. “You can get an adequate job done without charitable funding, but if you want to be everything you can be, it takes a lot of people to help you make that happen. Texas A&M has been, in my experience, enormously blessed by the generosity of its former students.” 

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